Since we published our story earlier this morning detailing last night’s public meeting in the White Rock Theatre over the future of Hastings Pier we’ve had readers asking for more, particularly about the creative vision for the pier and the man behind that.
So here it is, the full presentation given to the audience in the White Rock last night, to access it just click on the link below, we’re sure you’ll be impressed.
But who is Adam Wide and what is his background? Here is how he sums himself up in the introduction to the document outlining the creative aspect of the Friends of Hastings Pier bid that went to the administrators earlier this month.
“I founded an entertainment consultancy, Openwide International in 1989. Under my leadership within eight years we had become Europe’s largest entertainment consultants – employing 50 full-time staff and up to 600 performers a year working in 30 venues, in 15 countries across Europe.
“We provided entertainment and consultancy to tour companies and hotel chains (Thompson, First Choice, Tui, The Sheraton Group); cruise lines (Airtours, Sunwing, Carnival); resorts (Butlins, Haven, Sandals – Jamaica, San Antonio – Ibiza); attractions (Eurodisney, The Royal Armouries in London and Leeds) and tourist destinations. We also won the contracts to manage the failing Cromer and Bournemouth piers both of which are now self-sustaining and profitable.
“I sold the company in 2005 and enjoyed being a freelance consultant specialising in start-up and re-branding operations, creating live experiences to either communicate – or to simply increase footfall and/or profit.
“Highlights were working with the Odeon cinema chain to revive the brand. At SKY TV, I re-vamped three travel channels increasing sales from £750,000 to £1.2m a week. In 2008 I was head-hunted out to Dubai to be the creative director of an $850m theme park, Global Village, where I was fully responsible for every interaction between the park (including content, rides, entertainment, story-telling, retail and staff training) and the visitors.
“This was followed by two years with Guinness World Records as global creative director, a post for created for me, developing new ways of monetising the World-famous brand from four offices in London, Tokyo, Beijing and New York. This involved anything that was not to do with the famous book; TV shows, ‘Live’ Roadshows, Theme Parks, Computer and arcade games, brand tie-ins, PR activity for third parties and online activity with record breaking mechanisms.
“Since then I have fully retired and have any number of projects which keep me occupied.”